Privacy Policy

Last updated: 2024-12-11

We are Renown AB (“Company,” “we,” “us,” “our”), a company registered in Sweden at Prästgatan 31D, 831 31 Östersund (VAT number: SE559490104201). This Privacy Policy (“Policy”) explains how we collect, use, and share your personal data when you access and use our website, platform, and related services (collectively referred to as the “Services”).

By using the Services, you acknowledge that you have read and understood this Policy. If you have questions about this Policy or wish to exercise your rights, please contact us at [email protected].

1. Data We Collect

When you use the Services, we may collect the following types of personal data:

SourceData CollectedPurpose
Submitted by you
  • Phone number
  • Email address
  • Country
Account creation, communications
Imported from Steam
  • SteamID (public)
  • Nickname
  • Profile picture
Linking your Steam account for gameplay
Imported from Leetify
  • Match history
  • Rank history
Enhancing matchmaking and rank integration
Collected by us
  • IP address
  • Reported or actual violations of our Terms of Service
  • Reported and actual violations of inappropriate behavior
  • Game records (audio chat, text chat, match stats)
  • Reports of cheating
Ensuring fair gameplay, safety, and compliance with our rules

2. How We Use Your Data

We process the personal data collected through the Services to:

  • Provide and maintain the Services.
  • Ensure fair gameplay and a safe community.
  • Detect and prevent cheating, fraud, and misuse.
  • Improve and optimize the Services.
  • Fulfill legal and contractual obligations.

The legal bases for processing include fulfilling contractual obligations, compliance with legal requirements, and our legitimate interests in providing a secure and enjoyable experience for users of the Services.

3. Retention of Data

We keep your personal data for as long as necessary to fulfill the purposes outlined in this Policy, unless otherwise required by law. Specifically:

  • Personal data will be retained only as long as necessary to provide the Services or comply with legal obligations (e.g., tax, accounting, or regulatory requirements).
  • When no legitimate business need exists to process your personal data, we will delete or anonymize it. If deletion is not possible (e.g., due to backup archives), we will securely store and isolate the information until deletion is possible.

4. Sharing of Data

We share personal data with trusted partners as part of providing and maintaining the Services. All third parties comply with GDPR and maintain strict data protection practices.

PartnerCountryUse CaseShared Data
LeetifySwedenMatch and rank history integrationSteamID (public)
DatHostSwedenGame server hostingSteamID (public)
SinchSwedenPhone verificationPhone number
PaddleUnited KingdomPayment processingEmail, SteamID (public)
GGWPUnited StatesBehavior and moderation analysisGame records (audio chat, text chat, match stats), reports submitted
ResendUnited StatesEmail deliveryEmail

Where personal data is transferred outside the EU/EEA, we ensure compliance with GDPR using mechanisms such as Data Processing Agreements (DPAs) and Standard Contractual Clauses (SCCs).

5. Analytics & Tracking

Microsoft Clarity: We partner with Microsoft Clarity to analyze user behavior through metrics, heatmaps, and session replays. This data helps us improve the Services, enhance security, and optimize marketing. For more details, visit the Microsoft Privacy Statement.

Plausible Analytics: Plausible Analytics collects anonymized web usage data to evaluate the performance of the Services. Plausible does not use cookies or collect personal data. Learn more at Plausible’s Privacy Policy.

6. Cookies

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. The Services use cookies to:

  • Identify and track visitors.
  • Analyze website usage.
  • Enhance user experience.

Certain features of the Services may not function properly without the use of cookies. If you prefer, you can adjust your browser settings to refuse cookies, but doing so may limit your access to some features. By using the Services, you consent to the placement of cookies on your device. For more information about managing cookies, refer to your browser's help documentation.

7. Automated Decision-Making

Some decisions within the Services, such as cheat detection or matchmaking, are made automatically using algorithms. These systems are designed to ensure fair gameplay and enhance the user experience. If you believe an automated decision has affected you unfairly, you may contact us at [email protected] to request a review.

8. Marketing Communications

We may send you emails about updates, events, or promotions related to the Services. You can opt out of marketing emails at any time by clicking the “unsubscribe” link included in those emails.

9. Your Privacy Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right to Access: Request information about the personal data we process through the Services.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of personal data under certain conditions.
  • Right to Restriction: Restrict processing of your personal data under specific circumstances.
  • Right to Data Portability: Request your personal data in a machine-readable format or transfer it to another service provider.
  • Right to Object: Object to processing of your personal data for legitimate interests or direct marketing.

To exercise these rights, contact us at [email protected]. You may also lodge complaints with the Swedish Authority for Privacy Protection (IMY) at https://www.imy.se.

10. How We Protect Your Data

We take the security of your personal data seriously. All personal data collected through the Services is stored securely within the EU and protected using appropriate technical and organizational measures to safeguard against unauthorized access, loss, or misuse.

These measures are designed to ensure the confidentiality, integrity, and availability of your data while it is in our care. We regularly review and update our practices to maintain a high standard of security.

12. Children's Privacy

The Services are not intended for children under the age of thirteen (13), and we do not knowingly collect personal data from them. If you are under eighteen (18), you must have consent from a parent or guardian before creating an account or sharing personal data with us.

If we discover that we have collected personal data from a child under 13, we will promptly delete it. For questions or concerns, please contact us at [email protected]

13. Updates to This Policy

We may update this Policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated via email or through the Services. We encourage you to review this Policy regularly.

For questions or concerns, please contact us at [email protected]